All You Need Is Ecuador!

ECUADOR - Report 29 Apr 2015 by Magdalena Barreiro
Executive SummaryIn a plan to develop tourism as a main public revenue source, the government has launched a massive marketing campaign it calls “All you need is Ecuador” – a slogan meant to evoke the Beatles’ song “All You Need is Love.” President Rafael Correa traveled to the United States to promote the campaign, and simultaneously marketed the “Ecuadorian economic miracle” in talks at conferences at Harvard, MIT and Yale. During this trip, the president also proudly announced that the World Bank had increased to $1 billion Ecuador’s “no strings attached” credit line, with an 1.5% intere...

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